Gregorian Calendar Remains Unchanged, Still Only One October

Major League Baseball's promotions department needs to get a clue. Has anyone else seen/become instantly enraged by this "October Gonzo" thing they're doing? It's all over MLB.com, alongside a line of constantly-airing commercials, ensuring loyal viewers a level of mild-to-severe insanity, just in time for the start of the post-season. Yes, this is another one of those times when we discover MLB's glaring cluelessness in appealing to the diehard (or even casual) fan. "Hey, we're in touch with blogging! Blogging is hip, right?" If I may, allow me to get down to brass tacks: This shit is stupid.

So, they've hired some young actor (who I've seen before, in movies like "Old School" and "War of the Worlds") to pretend he's writing a blog about post-season baseball (a blog that NO ONE has ANY interest in actually reading, because IT'S A FAKE BLOG). Then they shoot a bunch of commercials and promotional footage, that airs incessantly while you try to enjoy actual baseball, or while you fight your way through what's become of SportsCenter. This chipper young fella', intending to appeal to a youthful audience, sits at a desk pretending to type, while raving about how there's only ONE October (just like there's only ONE of every month, last time I checked). But as if that wasn't bad enough, the folks at MLB.com sat down at a conference table and made the executive decision to name this character... "October Gonzo"... Are you serious? Is this someone at MLB's idea of a subtle nod to Gonzo journalism? Or are they actually trying to convince me that this dude's name IS INDEED October Gonzo?

YES, another wasteful campaign that fosters zero additional interest from real baseball fans, and no NEW interest from non-sports-fans. Thanks, baseball. And more importantly, thank you for the commercials that force me to momentarily change the channel, so as to avoid dunking my head into a blender running on 'ice crush' mode. Sure, I'm way interested in this 20-something's blog, as he harkens back to historic moments he's not even old enough to remember. And while we're on the topic of age, as a Yankee fan, I'll be experiencing October without my team for the first time since 4th grade. I was 8. Consequently, this campaign arrives with worse timing than a colon cancer diagnosis on Christmas eve.

Yet, what's most disturbing is, I can't determine if this is more or less annoying than Dane Cook faking enthusiasm about the Red Sox and Rockies.